Psychology of Pricing

A bite-size course in pricing design

In 22 short and fun lessons, you will learn how to design your pricing strategy. Why do people get so excited about buying things that are in short supply? What causes promotions to drive short-term spikes in sales, yet become counterproductive over time? When can offering a product for free actually be bad for the customer? Remember to always ask the question: Am I making my customers better off?

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